I am one of the founders and creative/art director of the winter festival Åre Sessions that takes place in Åre last weekend of April every year. The idea came from loving winter and longing for an after ski with good music :) The festival brings 10 000 people together every year and have had artist like Thåström, Veronica Maggio, The Hives, The Hellacopters, Amason and Axel Boman to name a few.