Humana x Way Out West merch collaboration

The official festival merchandise for Way Out West 2016 was created in a collaboration with Humana Second Hand Sweden and Way Out West. Together we created a clothing line with t-shirts, hoodies, jeans shorts and jackets, all second hand pieces with a customized screen printed Way Out West logo. As we released the collaboration, we also let four of our artists playing at WOW 2016 (Arre! Arre!, Beri, Hurula, Joy och Niki & the Dove), create remakes of pieces that they had picked. These clothes were then auctioned at Tradera with all  the proceeds donated to charity. The festival has never sold so much merch!

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Happy Ears x Way Out West