Zara Larsson x IKEA
During the pandemic, we had to find new ways for artists to perform live, and through a pitch of a live concert to IKEA (in a environment of IKEA things built in 5 different rooms), we released Zara’s new album with a full live concert on YouTube on Women’s day 2021. Over 1 million watched the show and you can still see some parts of it here!
We also made a poster campaing prior to the release.